Five Big Brands Doing Twitter Right

Brand Marketing, Digital Marketing, Social Media

Ah, Twitter… A beautiful place filled with highs- OMG, I got 200 retweets!– and lows- Wow maybe I shouldn’t have posted that picture from the bar last night… No matter how you use it, there’s no denying the power that this platform has created for both individuals and companies alike. And just like us individuals, companies have had to learn how to utilize Twitter without making themselves look like fools.

Here’s five companies who are doing it right:

1. T-Mobile (@T-Mobile)

T-Mobile starts off the list because let’s get real- their marketing department has kinda been on fire the past few years. From their rebranding as the “Uncarrier” to their most recent deals, #TMobileTuesdays, T-Mobile is making waves in the telecom industry as other carriers are struggling to adapt to changing consumer demands.

Why their Twitter account works:

  • Visual consistency across the board. From their header to the font color of their links, T-Mobile’s Twitter page plays some pretty slick mind games on you and leaves your brain thinking of T-Mobile anytime you ever see the color magenta. 
  • Secured DJ Khaled as a spokesperson before he jumped the shark. Often times, companies will see something go viral, only to snag it after it’s old news or miss the opportunity completely. Fortunately for T-Mobile, they got him right in time and his personality has become a major asset to their social media presence.

  • Harnessed the power of a hashtag with #TMobileTuesdays. By using a good promotion as a hashtag, T-Mobile is extending their reach on Twitter while also showcasing how their uncomplicated loyalty rewards program is better than the rest of the telecom industry.

2. Starbucks Coffee (@Starbucks)

As a company whose presence extends beyond the corner coffee shop and into homes, churches, and almost anywhere else you could imagine, Starbucks needs no introduction. You’d better hope with their record fiscal year in 2015 that they’d be able to afford a good social media marketing team.

What they’re doing right:

  • Frequent retweets and interactions with customers. Arguably more important than promoting the company, positive customer interactions online are what it’s all about. Starbucks recognizes this and uses their Twitter page to frequently share the love.
  • A well-placed hashtag is a happy hashtag. Almost every one of Starbucks’ tweets contains a hashtag, but they do it in a way that doesn’t seem like they’re trying to hard (#lookatus #wecanbecooltoo). My personal favorite would be #ProTip, which is basically Starbucks validating the Secret Menu. Their hashtag strategies enable the company to extend their reach without exhausting their followers.
  •  #MerryChristmasStarbucks. When a hashtag against you goes viral, you can either hide until it’s over or you can make up your own hashtag. Starbucks kept it classy and turned the whole situation around with #RedCupArt, which encouraged consumer interaction with the brand and shifted the Red Cup controversy into a merrier memory.

A Campaign I Can Get Behind

Brand Marketing, Digital Marketing

Every time around this year, I begin to develop a growing feeling of excitement as each day passes. November marks the first real feeling of fall, it’s the start of some of the best holidays we get all year, and it’s a time of coming together. Unfortunately, this year has been a little different.

Maybe it’s the fact that it’s November 3rd and I still have to wear shorts because the high is 80°F every day. Maybe it’s because I haven’t been taking my multi-vitamins. MAYBE it’s the absolute madness that is #election2016 that’s dragging down my spirits… Whatever it is, a lot of people are feeling the same way. And that could be a big problem for businesses as they struggle to engage with consumers in a more meaningful way this holiday season.

Brick and mortar Black Friday sales are on an unfortunate decline. From just 2014 to 2015, they fell 1.2 Billion dollars, according to ShopperTrak. And it’s only predicted to hurt even more this year.

Enter REI. Recreational Equipment, Inc. An American outdoor recreation retail cooperative corporation that specializes in “outfitting members for a lifetime of adventure”. With higher end products and not-so-special Black Friday specials in the past, this company wasn’t really ever that into the whole Black Friday concept anyways. Last year, however, REI decided they weren’t going to play the same game as everyone else. Making a major decision to take a stance, the company announced a huge marketing campaign before Thankgiving 2015 called ‘Opt Outside’. On Black Friday, REI shut it doors, paid it’s employees to go outside, and encouraged its members to do the same instead of spending their holiday time waiting in lines and busting down doors for sales.